Shop the Block: Pasadena’s The Loved One



By Evelyn Barge

Elvia Lahman and Hannah Metz are on a mission to make unmentionables just the opposite. Taking inspiration from their own collections of old-school girly magazines, the pair launched a vintage wholesale business that took root in the late aughts.

Riding on a tidal wave of support for that venture, The Loved One co-owners set out to manufacture their own vintage-inspired lingerie line. They got a major boost from a successful campaign on Kickstarter, the popular crowd-funding website, and launched two pop-up shops to introduce Angelenos and New Yorkers to their growing line of retro underthings. After a positive response, Lahman said they knew it was time to open up shop — a real brick-and-mortar one in Pasadena.

That dream came to fruition in June 2011, when The Loved One moved into its new digs on Holly Street.

“Our desire at The Loved One is to provide an original and fun shopping experience for our customers,” Lahman said. “We pride ourselves on our sometimes cheeky seasonal displays and arrange all of our vintage garments with care, creating easy-to-shop collections.”

The vintage mavens rotate in new, handpicked stock every week, and they also carry some independent design labels, like Dear Creatures, Stacy Ellen Rich and Frances Baker. The Loved One boutique goes beyond the underpinnings, too, offering women’s apparel, and even some menswear and children’s picks.

2 E. Holly St.
11 a.m.-7 p.m.
Sunday, noon-6 p.m.